Bottega Veneta is opening its latest boutique at 8445 Melrose Place in Los Angeles, California.
The new shop is the first designed to attract clients through an exhibition that has been designed to bring out the essence of each product: the concept is an art gallery, with furniture elements in stainless steel painted white and a network of panels.
The new boutique measures approximately 250 square meters (820 square feet) and offers a careful and specific selection of articles for the home, men's and women's leather accessories, ready-to-wear clothing, footwear, jewelry, gift articles, and fragrances.
The exterior of the well-known building, which is covered in ivy, remains practically unchanged in respect to the original project, with the only addition being two small Bottega Veneta store signs.
The pre-existing windows and stainless steel grating were maintained, as well as the day lilies under the windows. The interior of the new boutique was conceived and designed by Creative Director Tomas Maier, who concentrated on the idea of brightness and clean lines.
The element of brightness is further underlined by the presence of an open-air courtyard found in the back of the boutique, featuring wooden floors and polished cement seats.
Overall, the goal of this design project was an additional evolution of the identity of the brand, through the creation of an interior flooded with light and refinement that evokes the characteristic luxury and warmth of the Bottega Veneta shopping experience.
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